social and environmental effects (by cass)

New York

From an interview by Renata Espinosa, we can find out that why they choose to debut their collection in New York.

At the dawn of 21st century, art, music, fashion and dot com money were colliding in New York City. Everything was possible and the boundaries between art and commerce were blurring at an ever-increasing rate. The most popular activities were being creative and making money. Art fed off fashion and vice versa so no one was accused of selling out.

'It's the only place. It's the most open-minded city in the world. It has the most opportunities, because it doesn't discriminate. You can be whatever you want to be. As long as you are yourself, you're accepted here.' said Gabi in the interview.

(http://www.blend.nl/threeasfour)



Experimental Fashion


In the beginning, Asfour tried to be experimental. They played with fashion, then photography, styling and makeup. They used to have girls in their studio every day to style them and make a whole image of them. On the other hand, they were doing their collection as experimental as possible.


'Evolution is the most exciting thing. Once you get to a place and you stay there, then it's not interesting. You might as well die. There's no life.' by Gabi.