
since there are a lot of stuff we have to audit, (e.g. the background of the brand, the designers' biography, the significant social events that happened when the brand is developing, the reasons of their sudden turn up in that period)
we decided to separate in three parts:
1) the designers' biography
2) the background of "ASFOUR" and "ThreeASFOUR"
3) the significant social events happened when the brand is developing
and i'm gonna research on the 1st one mainly.
actually it's quite difficult when i did the research since it's not a very popular brand like "burberry","Yves Saint Laurent" and "Gucci"..etc.
and the brand is still very young, so the related information must be less than those brands.
however, i think it's easier for us to group the information together once we've found that since it's more focusing.
There are few questions in my mind before researching their information deeply:
1) why they met each other in New York since they are all in different nationality?
(starts from left) Kai=Germany, Gabi=Lebanon, Ange=Russia, Adi=Israel

2) what is the chemical reaction between this combination of four?
3) what makes them different to stand out in the fashion industry at that time?
4) how much does their nation influences their design and the use of colors?
Here are some brief analysis of above after organizing the findings one the web or magazines:
1(a) Adi Gil and Angela Donhauser met each other as a fashion student in Munich since 1991
at that time, people have already thought that they are avant-garde (<--some may treats them as weird)After graduation, they moved to
(b)
(c)
2)They are all avant-garde and have their unique ability. They are all very talented and when four combine together, it sparkles.
3) At that time, New York was in a style funk. As they said, they were told that New York was dying out. In response, they set out to become beacons since they have their own views on styles and fashion, it makes them start influencing over downtown fashion.
4)the colours they used always in medium-chroma, though their designs are phenomenal, they barely use some high-chroma colours in their designs.
still auditing the stuff we've found.
EDIT LATER。


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