ThreeAsFour Final 3/4 - (B) Analysis of the color order

(Please start reading from ThreeAsFour Final 2/4.Thanks!)
B) Analysis of the color order

There are few points we discovered after analyzing deeply.

Main colors and accent colors
for the upper part(main colors):
1) low chroma to medium chroma + high/low value (it depends on whether the collection is F/W or S/S)
2) normally chosen according to the theme
3) 2-3 colors

for the lower part(accent colors):
1) high chroma (normally chosen from the trend)
2) adjusted chroma and value of the main colors
3) 4-8 colors (it depends)
1) high chroma colors

The main colors are usually close related to its themes while the accent colors are chosen according to the trend flow. For example, theme of 08 S/S is wind and feathers. That is why they have used some light and soft colors like nude, beige and pale pine. It will not be too dull. Though an accent color is used, it aims at embellishment, so other colors still take the main role in the collection in order to make the whole collection consistent.

Pale peach, nude, and pale violent are usually used in the collections.

The use of color
The use of colors by AsFour is not as good as ThreeAsFour. Comparatively, AsFour is less mature and inconsistent when ThreeAsFour has well developed their own pattern of using and organizing colors. At the same time, ThreeAsFour tend to be more commercial compare to the AsFour who focus on experimental designs mainly.

Though the sub-order maybe different, both AsFour and ThreeAsFour put some high chroma/high value or low chroma/ high chroma colors in their collections, and adding an accent color in each collection. That is why it seems less boring as a whole.

However, 06 s/s from Asfour seems inconsistent with the other collections. We figured out that the group was having a bad time, one of the member Kai left because of the disco-ordination with the other members in ideas. we infer that it influences a lot in the 06 S/S collection. Thus, they've opening a new denim line at the period, i believe that they were focusing on the "design" more than "colors".

In the recent collections of ThreeAsFOUR, we discover that there's a tendency of lightening its main colors from the previous collection and take that as main in the latter one (e.g from 06 F/W to 07 F/W// from 08 S/S to 09 S/S). I decided to focus on this tendency and develop the collections 09 F/W. The final collection will be posted in the next post.