why we choose this brand?
-consistent colour combination in each season
-it is a upcoming brand that is creative in the international fashion industry
-the brand image is vivid (innovative, young)
(*since we are in three, we are ThreeASFOUR as well~LOL)
ThreeASFOUR (ASFOUR) background (include significant events only)
(*since ASFOUR and ThreeASFOUR is related to each other, we will analyze ASFOUR in our project as well, and try to figure out the changes of the collection due to Kai's departure)
this brand is originally made by four designers (ASFOUR)- Adi, Ange, Kai and Gabi
it was best known for its "circle bags"(see fig 1)
2001 ASFOUR made its runway debut in the New York fashion week
2002 won the Ecco Domani Fashion Foundation Grant
2005 with departure of one of the members - Kai Kuhne, ASFOUR continues their fashion collectives with the name ThreeASFOUR
(fig 1)
for further "common" information about ThreeASFOUR, please visit the official website below:
http://www.threeasfour.com/
essential design elements
inspired by the natural world - the anatomy of the human body, plants and animals whose graceful forms exemplify perfection in design, balance and motion (see the tag below)
- unusual cut and off beat silhouettes
- medium-chroma colour for usual
target customers
- the one who enjoys being noticed (e.g BJork and Mariah Maray are in love with it)
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